Identifying Culture

Decorative art treasures and vibrant contemporary art thrive in the brand program for this iconic institution. The logo embodies the site’s floor plan with luminous central domes and the bursting energy of Chicago’s cultural scene. ID guidelines uphold a system of signature style across channels.

Inspiring Action

Building Community

Sharing vision with ASRS members helps strengthen and grow community. New logo and suite of supporting communications raise the society’s profile. Strong visual standards and brand guidelines facilitate consistency across product offerings, web development, and social media outreach.

Establishing Standards

Communicating Style

Growing Startups

The quest of this earth-friendly seaweed concern is to support the natural world in every step of its process. Representing good science and good judgement, the branding for parent and subsidiaries conveys the quality and integrity which are hallmarks of their approach.

Empowering Brands

Offering Options

Driving Identity